marum.com.au

A picture tells a thousand words.

I'm sure that everyone knows this saying but how often do we put it into context?
Consider these truisms. A mechanic that has a tidy workshop is obviously able to fix your car better than the mechanic with an untidy workshop. All politicians who kiss babies are just vote grabbing crooks and are not to be trusted. We know logically that this not true but we cannot help but pass judgment on almost everything we see and experience.

We need to face the reality that our businesses are also judged in this way. A company's visual identity in the market place will dictate how it is judged. If you were sent a brochure asking to invest money into a great new deal, and it had some clip art, fancy carnival type faces, a colourful starburst background and a hotmail email address. What would you think? Would you trust the company to be prudent with your money?

Design is visual communication. It is imperative that we communicate all we can. This includes visual communication as well as written communication. Good design is not expensive or difficult. Good design is considered and measured.

When you give something to your clients and they come up with their thousand words, those words need to be positive and truly reflect your company's values and ideals.